Facebook's holiday takeover of Times Square. Built around a Facebook Groups community of New York holiday singers, the line "find falalalalala la la laaaaaaa" sings in time with the carolers, each syllable lighting up in Facebook blue as it's sung. Type and footage were choreographed as one, so a single line could carry the whole story from across the street. The motion was designed as a system: a "find ___" framework flexible enough to extend to new phrases, communities and cities across the wider Find campaign.

Year:
2026

Credits:
Creative Director: Naz Nazli
Photography: Jason Nocito
Producer: Margaret Biebel
Lead Designer: Maria Wan, Sunho Sunny Lee
Art Director: Arthur Amiune, Filipe Medice
Agency Partner: Hornet